We at Absolute’i, sat down to talk about the brand Reliva’s existing collaterals, identity and positioning. There was a lot of untapped potential in this brand. And hence, began the story of our first rebranding project. Absolute’i discussed the brand’s roots in Ayurveda and herbal therapy. We replanned and strategised the brand’s identity, architecture and personality in such a way that it matched the brand’s inherent capacities while introducing a new perspective. The crux for which was coming together beautifully. Reliva’s set mission is to transform the ancient principles of Ayurveda into modern medicine while taking into consideration the latest lifestyle requirements. This enlightened Absolute’i to bring forward the brand’s scientifically crafted products and deep-rooted Ayurveda inspired philosophies together and form Reliva. A brand that approaches health, the Vedic way.