Project Petaliq

Industry

Beauty, Skincare, Body, Haircare

Sphere of work

  • Building the brand architecture
  • Constructing brand identity
  • Brand Positioning 
  • Website 
  • Digital Marketing
  • Packaging for a wide range of products

Synopsis

Beauty and skincare have a special place in our day to day lives. We always strive to make ourselves look better and occasionally pamper ourselves like we rightly deserve. With Petaliq, we at Absolute’i had a very specific vision. We envisioned a beauty, skincare, body and haircare brand that provides an experience that is natural, organic and chemical-free. Petaliq’s artisanal quality products are beautifully formulated for all skin, body and hair types.

0
Products created
0 Days
The time needed
0
Platforms launched + Social Media
0
Products created
0 Days
The time needed
0
Platforms launched +
Social Media

Nomenclature

Nomenclature

BRAND NAME

Petaliq is combined using the words ‘petal’ and ‘biologique’ which means organic. The aim of the brand is to provide a quality organic skincare range to the customers.

TAGLINE

Customers using these products will step into new ways of embracing themselves by using products with no harmful chemicals, that will do wonders for them. The tagline suggests itself as beautiful but also the ‘new’ version of themselves that customers will explore.

Obstacle

Obstacle

To create a unique brand identity to help stand out in the beauty and skincare market.

To create a unique brand identity to help stand out in the beauty and skincare market.

Promote and strategize the products with a well-crafted plan.

Promote and strategize the products with a well-crafted plan.

Launching on major selling platforms and driving it well through platform integration.

Launching on major selling platforms and driving it well through platform integration.

Corollary

Corollary

Absolute’i created an identity for the brand that stands out and distinguishes itself from the perceived reality of the plant. Right from creating the crux of the brand to launching it successfully online.

Absolute’i created an identity for the brand that stands out and distinguishes itself from the perceived reality of the plant. Right from creating the crux of the brand to launching it successfully online.

Conceptually created a website and brand presence that catches the audience’s eye.

Conceptually created a website and brand presence that catches the audience’s eye.

Delivered the project promptly, met client’s expectations and launched successfully.

Delivered the project promptly, met client’s expectations and launched successfully.

The idea was to create a brand that provides a holistic experience towards beauty, skin, hair and body care, and we at Absolute’i managed that perfectly.

The idea was to create a brand that provides a holistic experience towards beauty, skin, hair and body care, and we at Absolute’i managed that perfectly.

Brand DNA

Brand's Tone of Voice

Together Empowering + Uplifting + Rooted approach form the perfect combination of the tone of voice we wish to establish for Petaliq.

Brand Positioning

To bring forth the best of beauty, wellness, and body care through natural, organic, and handmade artisanal products.

Core Values

Brand DNA

Brand's Tone of Voice

Together Empowering + Uplifting + Rooted approach form the perfect combination of the tone of voice we wish to establish for Petaliq.

Brand Positioning

To bring forth the best of beauty, wellness, and body care through natural, organic, and handmade artisanal products.

Core Values

Making of the Identity

Making of the Identity

Research

Moodboard

Colour Palette

Midnight Green

Sophistication, Elegance, Confidence

Pacific
Blue

Reliability, Tranquility, Trust

Amazon
Green

Rejuvenation, Balance, Harmony

Imperial
Red

Playful, Energetic, Vitality

Dark
Sienna

Passion, Sensuality, Autumn

Brand Typography

Primary

Poppins

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Secondary

Open Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Logo Research

Finding colour weightage

Research for pattern

Final Patterns

Research

Moodboard

Colour Palette

Midnight Green

Sophistication, Elegance, Confidence

Caribbean Green

Reliability, Tranquility, Trust

Amazon Green

Rejuvenation, Balance, Harmony

Imperial Red

Playful, Energetic, Vitality

Dark Sienna

Passion, Sensuality, Autumn

Brand Typography

Primary

Poppins

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Secondary

Open Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Logo Research

Finding colour weightage

Research for pattern

Final Patterns

Final identity
Final identity

Brand Collaterals

Brand Packaging

Brand Collaterals

Brand Packaging

E-Com Website

Integration

Testimonial

"Super awesome work done by you all. The best part about you guys is we don’t need to explain, you just understand quick without a long explanation. Great creativity and best design sense.
Pragati B.
Petaliq

Testimonial

"Super awesome work done by you all. The best part about you guys is we don’t need to explain, you just understand quick without a long explanation. Great creativity and best design sense.
Pragati B
Petaliq