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Industrial & Household cleaning equipment
With chai running in our veins we at Absolute’i worked on the perfect cleaning equipment. Cleaning should be therapeutic and hassle-free, and with MagicWipe it will be. With MagicWipe sponge and water, you can clean every crevice. Given such a brilliant product, building an identity was crucial. Absolute’i focused on intricately constructing the brand’s personality, showcasing the genius product and the brand’s recall value.
Combined with using the words magic and wipe, the name conveys the uniqueness the product has. It gives a feel of a cleaning product like never before. Magic also imparts that the product will give fine results and convey confidence. Particularly referred to wipe as to show the action of product use. Catchy and easily pronunciation is added advantage. The concept of the brand presents a revolutionary cleaning sponge that offers the perfect finish which is not less than magic. All this with just the use of water.
MagicWipe envisions providing efficient and affordable cleaning solutions. And aims to bring innovative foam technology to the urban demographic, expanding their horizons. The tagline for the brand should be catchy, increase the brand’s recall value and be meaningful, which describes the brand’s values in the best way possible. Idea is to increase the brand recall value by clearly passing the message on what the product does. It simply cleans it all!
Creating an identity that builds a strong foundation for the brand
Creating an identity that builds a strong foundation for the brand
Launching B2B products in the B2C segment
Launching B2B products in the B2C segment
Creating awareness for the new segment
Creating awareness for the new segment
Give the product a unique and user-friendly design and structure
Give the product a unique and user-friendly design and structure
Increased in the recall value of the product with concrete identity
Increased in the recall value of the product with concrete identity
Increased brand awareness
Increased brand awareness
Increased website footfall and sales
Increased website footfall and sales
Successful amazon and Flipkart integration and a stable online presence
Successful amazon and Flipkart integration and a stable online presence
Together Friendly + Expert approach form the perfect combination of the tone of voice we wish to establish for MagicWipe.
To provide trusted, affordable, and quality cleaning solutions for your house and car. To be the go-to name for sponge and technical solutions.
Together Friendly + Expert approach form the perfect combination of the tone of voice we wish to establish for MagicWipe.
To provide trusted, affordable, and quality cleaning solutions for your house and car. To be the go-to name for sponge and technical solutions.
Uplifting, Encouraging, Optimism
Safety, Stand Apart, Pop
Cleanliness, Tranquility, Peacefulness
Peace, Reliability, Calm
Toughness, Richness, Authority
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Uplifting, Encouraging, Optimism
Safety, Stand Apart, Pop
Cleanliness, Tranquility, Peacefulness
Peace, Reliability, Calm
Toughness, Richness, Authority
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
