Project Cannavedic

Industry

Health, Wellness, CBD

Sphere of work

  • Building the crux of the brand
  • Brand Positioning
  • Website
  • Packaging
  • Digital Marketing
  • Synopsis

    After many cups of coffee at the Absolute’i headquarters, we came up with a strategy to help change the perception of Cannabis. This plant has garnered quite a reputation for itself, being portrayed as a harmful drug. Having said that, we hadn’t seen many people talk about the plant’s medicinal possessions. This sacred plant, as depicted in Vedas can be utilised to improve one’s quality of life. After many late nights and abysmal research into CBD, Cannavedic’s brand perception, visual communication and brand identity were conceived. The products launched by this brand aim to help relieve pain, alleviate stress and aggravate better sleep.

    0
    Products created
    0 Days
    The time needed
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    Platforms launched
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    Products created
    0 Days
    The time needed
    0
    Platforms launched

    Nomenclature

    Nomenclature

    BRAND NAME

    “Canna” is derived from Cannabis and “Vedic” from the Vedas. The brand uses Cannabis, which was considered a sacred plant in Vedas to treat anxiety, relieve pain, stress, along with many other beneficial usages

    TAGLINE

    The tagline ties in perfectly with the logo and the personality of the brand, promoting the quality of health and life.

    Obstacle

    Obstacle

    Creating an identity that is unique and educating, to help create CBD awareness across the country.

    Creating an identity that is unique and educating, to help create CBD awareness across the country.

    Cannavedic being a Cannabis supplement brand came with a plethora of societal misbeliefs. Projecting them the right way, as to not offend the audience and create the appropriate knowledge stream was one of the biggest challenges.

    Cannavedic being a Cannabis supplement brand came with a plethora of societal misbeliefs. Projecting them the right way, as to not offend the audience and create the appropriate knowledge stream was one of the biggest challenges.

    With the huge scope of construction and marketing, Cannavedic was to be launched on their website and websites related to their sector.

    With the huge scope of construction and marketing, Cannavedic was to be launched on their website and websites related to their sector.

    Corollary

    Corollary

    Absolute’i created an identity for the brand that stands out and distinguishes itself from the perceived reality of the plant. Right from creating the crux of the brand to launching it successfully online.

    Absolute’i created an identity for the brand that stands out and distinguishes itself from the perceived reality of the plant. Right from creating the crux of the brand to launching it successfully online.

    Conceptually created a website and brand presence that will be appealing and educating to the audience. Promoted accurate knowledge and helped the brand stand in a way that helps create good brand recognition.

    Conceptually created a website and brand presence that will be appealing and educating to the audience. Promoted accurate knowledge and helped the brand stand in a way that helps create good brand recognition.

    Absolute’i managed to deliver the project promptly while meeting the client’s goals and requirements and building its foundation identity.

    Absolute’i managed to deliver the project promptly while meeting the client’s goals and requirements and building its foundation identity.

    "The idea was to create a brand that heals discomfort and bring change in the perception of the hallowed plant, and Absolute'i did just that."

    "The idea was to create a brand that heals discomfort and bring change in the perception of the hallowed plant, and Absolute'i did just that."

    Brand DNA

    Brand's Tone of Voice

    Together Friendly + Expert approach form the perfect combination of the tone of voice we wish to establish for Cannavedic.

    Brand Positioning

    To educate people about the health benefits of cannabis – the sacred plant that can heal the most simple yet complicated health issues, by providing affordable plant-based health supplements.

    Core Values

    Brand DNA

    Brand's Tone of Voice

    Together Friendly + Expert approach form the perfect combination of the tone of voice we wish to establish for Cannavedic.

    Brand Positioning

    To educate people about the health benefits of cannabis – the sacred plant that can heal the most simple yet complicated health issues, by providing affordable plant-based health supplements.

    Core Values

    Making of the Identity

    Making of the Identity

    Research

    Moodboard

    Colour Palette

    Modern Green

    Serene, Nature, Calm

    Caribbean
    Green

    Fresh, Harmony, Balance

    Phthalo
    Green

    Rebirth, Spring, Prosperity

    Ghost
    White

    Purity, Clean, Safety

    Teal
    Blue

    Clarity, Openness, Rejuvenation

    Brand Typography

    Primary

    Raleway

    ABCDEFGHIJKLMNOPQRSTUVWXYZ

    abcdefghijklmnopqrstuvwxyz

    1234567890

    Secondary

    Helvetica

    ABCDEFGHIJKLMNOPQRSTUVWXYZ

    abcdefghijklmnopqrstuvwxyz

    1234567890

    Logo Research

    Finding colour weightage

    Research for pattern

    Final Patterns

    Research

    Moodboard

    Colour Palette

    Modern Green

    Serene, Nature, Calm

    Caribbean Green

    Fresh, Harmony, Balance

    Phthalo Green

    Rebirth, Spring, Prosperity

    Ghost White

    Purity, Clean, Safety

    Teal
    Blue

    Clarity, Openness, Rejuvenation

    Brand Typography

    Primary

    Raleway

    ABCDEFGHIJKLMNOPQRSTUVWXYZ

    abcdefghijklmnopqrstuvwxyz

    1234567890

    Secondary

    Helvetica

    ABCDEFGHIJKLMNOPQRSTUVWXYZ

    abcdefghijklmnopqrstuvwxyz

    1234567890

    Logo Research

    Finding colour weightage

    Research for pattern

    Final Patterns

    Final identity
    Final identity

    Brand Collaterals

    Brand Packaging

    Brand Collaterals

    Brand Packaging

    E-Com Website

    Testimonial

    "Nice to work with Absolute'i. Very prompt response and good design, a complete solution for my brand."
    Jajati M
    Founder Cannavedic

    Testimonial

    "Nice to work with Absolute'i. Very prompt response and good design, a complete solution for my brand."
    Jajati M
    Founder Cannavedic